The Bad Services Corporation

Synopsis

A fake company, built to launch the book Bad Services and to ask why services stay bad despite decades of technological promise.

Bad services aren’t the result of bad intentions. They come from organisations detached from the people they serve, unclear about their purpose, averse to risk and stuck in outdated structures. Meanwhile people in the UK spend around 15 billion hours a year on admin.

The Bad Services Corporation brought that problem to life with satirical CEO training videos, staff training manuals, a non-functional AI chatbot, branded coats, t-shirts and socks, and a cast of seven playing its employees and customers.